The Process
Anyone can purchase a theme and set up a website. But setting up a web presence to gain followers and to become the expert in your field takes much more effort and is an ongoing process.
Here is a typical set up process to build Websites for Realtors to get results: *This process would apply to any website, just remove Step 4: Choose IDX provider.
Step 1. Figure out what your niche is exactly?
- Focus locally
- Neighborhood expert
Step 2. Brainstorming your domain name
Research keywords that people would search in Google
Step 3. Setting up WordPress
- purchasing a theme and installing
- plugin installation & configuration
- configure feedburner & google analytics
Step 4. Choose an IDX provider
- Recommend IDX Broker
- Sign up requirements with your MLS feed
- You will be paying the MLS provider and Third Party IDX provider
- average cost from MLS:
Setup: $99
Monthly fee: $35 - average cost from Third Party IDX provider
Setup: $99
Monthly fee: $35 for single agent
$50 for team
Step 5. Customizing your theme
(assuming you’re using wordpress)
- Create logo (graphic designer) / banner – upload
- Create a static home page this page will have elements of real estate page:
- Find real estate in your area
- Quick search box
- Map of area
- Top navigation structure
- Sidebar navigation structure
- Agent profile (gravatar)
- – Setting up Page and Category Struture and Naming conventions
- Sidebar setup and rss subscriptions
- Subscription email campaigns
- Check that your site meets your broker & realtor requirements:
- Your logo must not be larger then the brokers logo
- Add Equal Housing logo
- You must display the office address and phone #
Step 6. Using keywords & formatting pages
Step 7. Setting up for writing articles
– writing content for your blog
Step 8. Adding video to your blog
Step 9. Installing IDX & Landing Pages
- Setup Account and preferences
- Setup Website Header & Footer to blend in with current webiste
- Setting up pages with maps