It’s a new open source initiative that Google is working on to improve mobile web page loading.
Check out if your site is running on AMP here: https://technicalseo.com/seo-tools/amp/
AMP stands for Accelerated Mobile Pages Protocol.
AMP is a way to build web pages for static content that render fast. AMP in action consists of three different parts: AMP HTML is HTML with some restrictions for reliable performance and some extensions for building rich content beyond basic HTML. … The Google AMP Cache can be used to serve cached AMP HTML pages.
Later this year, all types of sites that create AMP pages will have expanded exposure across the entire Google Mobile Search results page, like e-commerce, entertainment, travel, recipe sites and many more. Visit the “Who” page on AMPProject.org for a flavor of some of the sites already creating AMP content and try the demo at (g.co/ampdemo) to see AMP versions of pages labeled with .
Contact me to integrate it into your website in order to gain more exposure before your competitors do!!
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